Why Wonder?

Wonder® bread embodies the essence of childhood in every bite. Those who know it and grew up with it, love it and share it with their kids today. Wonder® has been adapting to family needs for nearly a century and is trusted by the most Canadians for white bread.* And, as consumers have begun to look for more transparency around what’s in their food, we have become just as transparent with our products.

 *Based on the 2022 BrandSpark® Canadian Trust Study. For more information visit www.BrandSparkMostTrusted.com.

Made with
you in mind.

We pride ourselves in offering delicious, soft bread with no artificial flavours, colours or high fructose corn syrup. Every loaf contains essential nutrients, and is now proudly Non-GMO Project Verified.

It tastes the same.

We’re giving parents another reason to say "Yes" to Wonder® bread. We know they only want the best for their kids and that’s why we’re delivering the taste they love without GMOs.

Parents can feel confident in serving up our softest, Non-GMO Project Verified Wonder® bread with their kid’s favourite PB&J or grilled cheese sandwich. It honestly tastes the same and let’s face it… your kids would tell you if it didn’t!