Why Wonder?

Wonder® bread embodies the essence of childhood in every bite. Those who know it and grew up with it, love it and share it with their kids today. Wonder® has been adapting to family needs for nearly a century and is trusted by the most Canadians for white bread.* And, as consumers have begun to look for more transparency around what’s in their food, we have become just as transparent with our products.

*Based on the 2022 BrandSpark® Canadian Trust Study. For more information visit www.BrandSparkMostTrusted.com.